In September 2009, using the current name, Black Veil Brides signed with the independent label StandBy Records.[6] The writing process for a tour and a record began immediately. In December 2009, the band embarked on their first US tour entitled "On Leather Wings".
The group's debut album We Stitch These Wounds was released July 13, 2010 and sold over 10,000 copies in its first week, ranking at No. 36 on the Billboard Top 200 chart, and No. 1 on theBillboard Independent chart.[7][8] In late 2010, Black Veil Brides went on tour with bands The Birthday Massacre, Dommin and Aural Vampire.[9][10]
Black Veil Brides first came to the attention of Lava Records president Jason Flom when the chief music officer at Hot Topic, John Kirkpatrick, told him about the incredible buzz that building around the band, with their t-shirt attracting the second biggest sales in the country at that point.[11] What was even more impressive was that they had built their fanatical following in a "DIY" fashion, such as in making their own self-funded videos.[11] When Flom then heard their music and met the group, he decided that they were exactly what he'd been looking for, later commenting to HitQuarters:
| “ | They are bringing back what has been missing for over a decade: they are rock heroes that are truly larger than life. The make-up, the hair, the leather, and most importantly they have great songs, great playing …[11] | ” |
Flom then made a deal with Neil Sheehan, founder of StandBy Records, to sign the band over to Lava.
Events, Set the World on Fire, and EP (2011)
Tours, Festivals, and Awards
Black Veil Brides supported the Murderdolls in the "God Save The Scream Tour" 2011 and also toured America on the AP Tour from March 18 to May 6.[12] The band continued on to the Vans Warped Tour, which began June 24, 2011 and ended August 14 of the same year.[13] However, on June 18, Andy fell from a pillar while performing and broke his ribs, which caused them to miss the first week of the tour.[14] The band also performed at festivals such as the Download Festival in the UK[15] and Bamboozle.[16] The band also played at the Rock am Ring festival at the Nürburgring motorsport complex in Nürburg, Germany in June 2011.[17] On April 20, it was revealed the band had won Revolver Magazine's Golden Gods Award for Best New Artist, the title for Kerrang!'s Best Newcomers, and were nominated for the title of Kerrang!'s Best International Newcomer.
Set the World on Fire
Main article: Set the World on Fire (Black Veil Brides album)
The band's second studio album, Set the World on Fire was released on June 14, 2011 through Lava Music/Universal Republic Records. The cover art was released in April.[18][19] The title track from Set the World on Fire was planned for use in the movie Scream 4. Upon learning that the song was not going to be used in the film, the band released a statement and an extended song preview.[20] It was later announced on May 23 that the song was to be featured in the movie Transformers: Dark of the Moon.[21]
A clip of the album's lead single, "Fallen Angels", was released in late April.[22] It was then fully released in the UK on May 1. The US release was pushed from May 3[23] to May 10 to be given for free with the pre-order of Set the World on Fire oniTunes. Because "Fallen Angels" was delayed, the band released a preview of the song "Youth and Whisky" on May 3.[24] The album's next single was The Legacy, with a music video filmed by Patrick Fogarty that premiered on YouTube on June 6, 2011. Their third single from Set the World on Fire was "Rebel Love Song", which also had a music video directed by Patrick Fogarty. The video was released on YouTube on October 19. On October 25, the band announced that they had to cancel tour dates for "certain reasons". It was later announced that it was because Andy had broken his nose on the drum set rising platform during a performance.[25] Despite the injury, which was bad enough for people to notice that he was having difficulty breathing and talking, he was determined to finish the show. After a visit from the doctor, he was told to sit back for a few weeks to rest and heal. They announced that they would return to tour for the beginning of the Buried Alive Tour with Avenged Sevenfold, Asking Alexandria, and Hollywood Undead.[26]
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